"Proactive Engagement in the political/regulatory process is FUNDAMENTAL to promoting REALTORS® business interests and preserving private property rights. Consistent Outreach to consumers to communicate the “REALTOR® Value” message is IMPERATIVE to ensure REALTORS® remain the Voice for Real Estate. Cooperative Partnerships with Brokers, local REALTOR® associations and affiliated organizations are ESSENTIAL in delivering our services and communicating our value. Demonstrated Commitment to the Code of Ethics and outstanding business conduct is CRUCIAL in reinforcing consumer trust and promoting a stable marketplace."